The insurance and financial giant The Hartford wanted to redo their website based on a current rebrand. The goal was to take the new tagline "The Buck's Got Your Back" and create multiple versions of the site, keeping in mind the integrity, history, and stability of a 200 year old company.
After doing extensive competitive analysis, I tried a variety of styles that both imparted the integrity of the company while giving it a modern, fresh look.
The results were very well received, and the site is currently being developed using a variety of styles captured in the comps on the right.
